AI-Powered Personalization for a Global Sports Streaming Platform

The Customer's viewers arrive knowing what sport they love. Finding the specific content that matters to them - the right team, league, match, or highlight - was a different problem entirely. Traditional content discovery created friction. Users browsed rather than found. Engagement stayed lower than the content catalog deserved, and watch sessions ended earlier than they should have. The Customer needed a system that could understand each fan as an individual and surface the right content at the right moment - not the most popular content, but the most relevant one.

DCT delivered an AI-powered “For You” experience that transformed the The Customer home page from a content directory into a personalized destination for every fan who lands on it. The solution analyzes each viewer's behavior in real time - viewing history, favorite teams, preferred leagues, consumption patterns, and session context - and uses those signals to dynamically surface the content most likely to capture and hold attention. Recommendations are generated continuously, integrated directly into the user experience, and updated as behavior evolves. The result is a home page that feels different for every fan, because it is.